Why Podcast?

90% of the success of your product or service is based on marketing and positioning. One of the simplest and effective ways of both marketing and positioning is setting yourself up in the minds of people as the expert in your field. This type of marketing is effective because it sticks with people. Even if they aren’t ready to buy your product or service right now, they’ll come to you when they are ready because they know you’re the expert.

When you think of a personal finance expert, you probably think of Dave Ramsey, or possibly Suze Orman. When you think of Career Counseling, you probably think of Dan Miller. What do all of these people have in common?

Well, all of them have HUGE brand awareness thanks to regular appearances in the media. Whether through books, TV, or radio, these people understand that a media presence is essential to becoming the “Expert”. But you can’t afford to produce your own TV show. Radio is extremely difficult to get in to. You may have a book, but no one will buy it if they don’t know about it.

You’ve probably thought of this before and have been searching for a solution.

Well, quit searching and start Podcasting!

Daniel Hadaway specializes in producing today’s hottest trend in broadcasting – Podcasts. There’s a good chance you’ve heard of Podcasting, as it is the fastest growing form of media in the last 30 years.

What are Podcasts?
Podcasts are simply audio recordings, usually done in the format of a radio show, that are offered for download on the internet. What makes Podcasting special is that people can “subscribe” for free to Podcasts. Subscribers’ computers automatically downloaded the latest episode to their computer for playback or transfer to an MP3 player such as an iPod. Podcasting is changing the landscape of media, and it is doing so at an astounding rate. A little over two years ago, the word “Podcast” didn’t even exist. Now, almost 60 million Americans listen to Podcasts and the number continues to grow at a steady rate!

How does Podcasting apply to my company?
From online merchants to radio talk shows, churches to real estate agents, Daniel Hadaway has produced Podcasts for a variety of clients with astounding results. One client recently received 10,000 Podcast downloads in its first month without even promoting their podcast to their existing customers. The podcast was downloaded from 17 countries in 6 continents! The following month the podcast was downloaded over 17,000 times! Podcasting can take your business global, and it can do so at light speed!


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