Google Watch is reporting that Google may be planning on launching AdSense for audio. This would include audio ads for podcasts.
Many of you are probably know and use AdSense on your own site. Without getting to technical- you can put some code in your web site that allows Google to look at the content of your site and put related text ads on each page. So if you had a blog about podcasting you you might see an ad for MyEasyPodcast.
This could be another opportunity to generate revenue from your podcast. Although, time will tell how intrusive these ads will be.
I personally would be a bit wary of allowing someone else to decide what kind of ads go in my podcast. But maybe I’m just a control freak.
I’m still not convinced that ads are the best means to monetize a podcast anyway. Ads, even highly targeted ones, can be obtrusive and offensive if there are too many.
If you are going to use ads, keep in mind the proportion of content to ads. I’d say the best proportion is 15-1. 15 minutes of content for every 1 minute of advertising.
Of course the best means of monetizing your podcast is converting listeners into customers. How do you do that? Stay tuned to find out!